Wednesday, March 9, 2011

Cupcake War: Magnolia Bakery vs Crumbs

Magnolia Bakery, two locations in Manhattan
http://www.magnoliabakery.com

Yelp: http://www.yelp.com/biz/magnolia-bakery-new-york-5

Crumbs, various locations in Manhattan
http://www.crumbs.com

Yelp: http://www.yelp.com/biz/crumbs-new-york-11


from magnoliabakery.com
            




I live in a golden age of NY where food fads demand attention.  I missed bacon mania (damn) but I am at the tail end of cupcake fever.  And it is glorious.  Why else would I spend upwards of 5 dollars on a dessert the size of my hand (or smaller)?
    

                     VS.
    
from crumbs.com














I tried Crumbs because my friend Emily brought some over for poker night.  All four of us had one, even though this cupcake is so dense it is quite sufficient to have only half and be satisfied.  Dense is sometimes a bad word in cooking, but I only mean that it is filling.  The cake part is moist  and amazingly does not go stale even after a few days still in the plastic encasement it comes in.  I know it is baked fresh everyday, but who knows b/c it still tastes fresh after a day! Maybe a more discerning palate can taste the difference, but I can't.  Crumbs is also famous for having tons of variety, as you can see at their website.  My favorites are the peanut butter cupcake and the devil's food.  Surprisingly enough, I don't love the red velvet, maybe because my boyfriend's homemade red velvet cake is far superior (he's ruined me, lol).  Is it worth the price?  Considering I had many jealous looks thrown my way on the subway as I carried a 6pack home one night, yes!

Magnolia bakery, I have heard many many good things about, but since since I was satisfied with Crumbs, I never went out of my way looking for them.  Then my friend Erin with her husband came to visit, and she had mentioned since Magnolia was featured on the food network sometimes, she would like to try them.  So one night as we walked past Rockefeller Center, there was Magnolia, around the corner.  Erin and I got two cupcakes each.  This is a slightly different set up than Crumbs.  First off, there is not as much variety.  The cupcakes are a lot smaller, but still have a high price point.  Longer lines (but that could have just been location and that there is only 2).  I chose the vanilla and chocolate cupcakes.  I like the icing a lot, as it was very simple, sugary and light in contrast to the sometimes loaded  icing of Crumbs.  But Crumbs, hands down, had the superior cake portion.  Magnolia's tasted just about the same as if it came from a box.  Good, but not pricey good.

So in my cupcake war the victory would go to Crumbs.  But if anyone dissents I would love to know the reason why!

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